eCommerce Marketing Cheat Sheet 2026

The 30 highest-yield eCommerce Marketing facts, distilled from real exam questions. Print it, save it as a PDF, or study it here — free, no sign-up.

1. Which email type is specifically triggered by a shopper's behavior rather than sent on a fixed schedule? → An abandoned cart reminder email
2. Which metric best indicates long-term email list health in eCommerce? → List growth rate
3. What is influencer marketing in the context of eCommerce social commerce? → Partnering with social media creators who promote products to their engaged audiences
4. Which of the following methods allows for the tracking of website visitors? → Cookies
5. Which of the following calls for computer-mediated electronic contact between the customer and seller? → Interactive marketing
6. What is 'cost per acquisition' (CPA) in social advertising? → The average cost to acquire one paying customer through advertising
7. What is a 'lead generation ad' on social media used for in eCommerce? → Collecting contact information from potential customers within the social platform
8. What does 'session duration' measure in eCommerce analytics? → The average amount of time users spend on the website during a visit
9. What is 'conversion rate' (CR) in eCommerce? → The percentage of website visitors who complete a desired action such as making a purchase
10. What is 'social proof' as a CRO element on product pages? → Customer reviews, ratings, Q&As, and testimonials that validate the product's quality
11. Which situation describes 'upselling' at checkout? → Suggesting a premium version of the laptop the customer is buying
12. What is a 'post-purchase email sequence' designed to accomplish? → Confirm orders, provide shipping updates, and request reviews to build loyalty
13. What broad categories does e-commerce marketing fall under? → Optimizing the user experience for conversion and Driving website traffic
14. What is the purpose of a 'conversion window' setting in a Meta ad campaign? → The period after an ad click or view during which a conversion is attributed to that ad
15. Which practice best describes 'retargeting' in e-commerce advertising? → Showing ads to people who previously visited your site but did not buy
16. Which email element is most important for improving mobile eCommerce click rates? → A single, prominent CTA button that is touch-friendly
17. In the e-commerce conversion funnel, which stage comes immediately after 'Awareness'? → Interest/Consideration
18. What is the procedure for promoting an online store's brand and product selections in order to increase sales? → E-commerce Marketing
19. What is 'email revenue per recipient' (RPR)? → The average revenue generated for each email address in a campaign
20. What is 'site speed' and why does it matter for eCommerce SEO? → Page load time, which affects both user experience and search engine rankings
21. How many potential clients would you lose if your website didn't accept credit cards? → 60% to 80%
22. What does 'E-E-A-T' stand for in Google's quality guidelines relevant to eCommerce content? → Experience, Expertise, Authoritativeness, Trustworthiness
23. What is a 'catalog' in Meta Commerce Manager? → A database of your products used to power Dynamic Ads and Facebook/Instagram Shops
24. Which of these is false? → Ecommerce is about technology and not your business
25. Which sender authentication protocol helps prevent emails from being marked as spam? → DKIM (DomainKeys Identified Mail)
26. What does 'Purchase Frequency' measure in the context of eCommerce customer retention? → How often a customer buys from a store within a given time period
27. What is the primary advantage of using Instagram Shopping tags on product posts? → They allow users to tap a product and go directly to the product page to purchase
28. What is a 'long-tail keyword' in eCommerce SEO? → A highly specific, multi-word search phrase with lower volume but higher purchase intent
29. According to email marketing best practices, when should a 'win-back' email campaign begin for lapsed eCommerce customers? → 30-90 days after last purchase
30. What is the Facebook Pixel primarily used for in eCommerce advertising? → Tracking website visitor behavior and purchase events to optimize and measure ad campaigns