eCommerce Marketing Practice Test
eCommerce Marketing eCommerce Analytics and Performance Measurement
What is Google Analytics 4 (GA4) and how does it differ from Universal Analytics for eCommerce?
Select your answer
A
A version of Google Ads for eCommerce only
B
An event-based analytics platform that tracks the full customer journey across devices and channels, replacing session-based Universal Analytics
C
A keyword research tool by Google
D
A tool for managing Google Shopping feeds
Hint