eCommerce Marketing Introduction To E-Commerce Marketing 2

Question 1

A new online boutique wants to attract customers who are actively searching for 'handmade leather wallets.' Which channel targets this existing demand most directly?

Accepted Answer

Search engine marketing (SEM)

Answer

SEM shows ads to users at the moment they search for a specific product, capturing existing purchase intent.

Question 2

In the e-commerce conversion funnel, which stage comes immediately after 'Awareness'?

Accepted Answer

Interest/Consideration

Answer

After becoming aware of a brand, prospects move into the interest or consideration stage where they evaluate the offering.

Question 3

What does 'cart abandonment' refer to in e-commerce marketing?

Accepted Answer

Shoppers adding items to their cart but leaving without completing checkout

Answer

Cart abandonment occurs when a shopper adds products to the cart but exits the site before paying.

Question 4

Which metric tells an e-commerce marketer the average amount spent per completed order?

Accepted Answer

Average order value (AOV)

Answer

AOV is calculated by dividing total revenue by the number of orders.

Question 5

A B2C e-commerce model primarily involves transactions between which parties?

Accepted Answer

A business selling directly to individual consumers

Answer

B2C (business-to-consumer) describes companies selling products or services directly to end customers.

eCommerce Marketing Practice Test

eCommerce Marketing Practice Test

eCommerce Marketing Introduction To E-Commerce Marketing 2