eCommerce Marketing Introduction To E-Commerce Marketing 2

Question 1

A new online boutique wants to attract customers who are actively searching for 'handmade leather wallets.' Which channel targets this existing demand most directly?

Accepted Answer

Search engine marketing (SEM)

Answer

Influencer unboxing videos

Answer

Display banner advertising

Answer

Podcast sponsorships

Question 2

In the e-commerce conversion funnel, which stage comes immediately after 'Awareness'?

Accepted Answer

Interest/Consideration

Answer

Advocacy

Answer

Retention

Answer

Purchase

Question 3

What does 'cart abandonment' refer to in e-commerce marketing?

Accepted Answer

Shoppers adding items to their cart but leaving without completing checkout

Answer

Retailers discontinuing a product line

Answer

A website removing its shopping cart feature

Answer

Customers returning items after delivery

Question 4

Which metric tells an e-commerce marketer the average amount spent per completed order?

Accepted Answer

Average order value (AOV)

Answer

Click-through rate (CTR)

Answer

Bounce rate

Answer

Cost per mille (CPM)

Question 5

A B2C e-commerce model primarily involves transactions between which parties?

Accepted Answer

A business selling directly to individual consumers

Answer

Two businesses trading with each other

Answer

Consumers selling to other consumers

Answer

Government agencies buying from businesses

Question 6

Why is mobile optimization considered essential for modern e-commerce marketing?

Accepted Answer

A majority of online shopping traffic now comes from smartphones

Answer

Mobile sites are exempt from advertising regulations

Answer

Search engines only index mobile apps

Answer

Desktop browsers can no longer process payments

Question 7

Which of the following is an example of 'owned media' for an online store?

Accepted Answer

The store's own email newsletter list

Answer

A customer's viral TikTok review

Answer

A paid Google Shopping ad

Answer

A sponsored magazine feature