Introduction To E-Commerce Marketing Flashcards
7 cards from real eCommerce Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Introduction To E-Commerce Marketing flashcards as text
A new online boutique wants to attract customers who are actively searching for 'handmade leather wallets.' Which channel targets this existing demand most directly?
Answer: Search engine marketing (SEM)
SEM shows ads to users at the moment they search for a specific product, capturing existing purchase intent.
In the e-commerce conversion funnel, which stage comes immediately after 'Awareness'?
Answer: Interest/Consideration
After becoming aware of a brand, prospects move into the interest or consideration stage where they evaluate the offering.
What does 'cart abandonment' refer to in e-commerce marketing?
Answer: Shoppers adding items to their cart but leaving without completing checkout
Cart abandonment occurs when a shopper adds products to the cart but exits the site before paying.
Which metric tells an e-commerce marketer the average amount spent per completed order?
Answer: Average order value (AOV)
AOV is calculated by dividing total revenue by the number of orders.
A B2C e-commerce model primarily involves transactions between which parties?
Answer: A business selling directly to individual consumers
B2C (business-to-consumer) describes companies selling products or services directly to end customers.
Why is mobile optimization considered essential for modern e-commerce marketing?
Answer: A majority of online shopping traffic now comes from smartphones
Smartphones account for the largest share of e-commerce traffic, so poor mobile experiences directly lose sales.
Which of the following is an example of 'owned media' for an online store?
Answer: The store's own email newsletter list
Owned media are channels the brand fully controls, such as its website, blog, and email list.