eCommerce Marketing Social Commerce and Paid Social Advertising 3

Question 1

What is 'social proof' and why is it important in eCommerce social advertising?

Accepted Answer

Customer reviews, ratings, and testimonials that build trust and influence purchasing decisions

Answer

Social proof — such as reviews, ratings, user photos, and testimonials — builds trust with potential buyers by showing that others have purchased and been satisfied with the product.

Question 2

What is a 'shoppable post' on Instagram?

Accepted Answer

A post where products are tagged so users can tap to view details and purchase directly

Answer

A shoppable post on Instagram features product tags that users can tap to see product names, prices, and a direct link to purchase, enabling seamless in-app commerce.

Question 3

What is 'cost per acquisition' (CPA) in social advertising?

Accepted Answer

The average cost to acquire one paying customer through advertising

Answer

CPA (Cost Per Acquisition) measures the average spend required to acquire one customer or conversion, calculated by dividing total ad spend by the number of conversions.

Question 4

What is influencer marketing in the context of eCommerce social commerce?

Accepted Answer

Partnering with social media creators who promote products to their engaged audiences

Answer

Influencer marketing in eCommerce involves partnering with content creators who have engaged followings to authentically promote products, leveraging trust and reach for sales.

Question 5

What does 'frequency' measure in a paid social campaign?

Accepted Answer

The average number of times a unique user sees your ad

Answer

Frequency measures the average number of times each unique user has been shown your ad; high frequency can cause ad fatigue and declining performance.

eCommerce Marketing Practice Test

eCommerce Marketing Practice Test

eCommerce Marketing Social Commerce and Paid Social Advertising 3