eCommerce Marketing Social Commerce and Paid Social Advertising 3

Question 1

What is 'social proof' and why is it important in eCommerce social advertising?

Accepted Answer

Customer reviews, ratings, and testimonials that build trust and influence purchasing decisions

Answer

A legal document proving ownership of a social account

Answer

The number of followers a brand has

Answer

A paid endorsement by influencers only

Question 2

What is a 'shoppable post' on Instagram?

Accepted Answer

A post where products are tagged so users can tap to view details and purchase directly

Answer

A post that contains only hashtags

Answer

A sponsored post visible only to followers

Answer

A post featuring a competitor comparison

Question 3

What is 'cost per acquisition' (CPA) in social advertising?

Accepted Answer

The average cost to acquire one paying customer through advertising

Answer

The total budget of a campaign

Answer

The number of impressions per campaign

Answer

The cost of creating one ad

Question 4

What is influencer marketing in the context of eCommerce social commerce?

Accepted Answer

Partnering with social media creators who promote products to their engaged audiences

Answer

Hiring famous celebrities only for TV commercials

Answer

Paying for search engine ads

Answer

Sponsoring live events exclusively

Question 5

What does 'frequency' measure in a paid social campaign?

Accepted Answer

The average number of times a unique user sees your ad

Answer

How quickly ads are approved

Answer

The number of ads in a campaign

Answer

The daily budget utilization rate

Question 6

What is a 'lead generation ad' on social media used for in eCommerce?

Accepted Answer

Collecting contact information from potential customers within the social platform

Answer

Driving traffic directly to a product page

Answer

Running video view campaigns

Answer

Retargeting past purchasers