eCommerce Marketing Social Commerce and Paid Social Advertising 2

Question 1

What is 'retargeting' in eCommerce paid social advertising?

Accepted Answer

Showing ads to users who previously visited your site or app but didn't convert

Answer

Retargeting serves ads to users who previously interacted with your website, app, or social content, keeping your brand top-of-mind to bring them back to purchase.

Question 2

What is the Facebook Pixel primarily used for in eCommerce advertising?

Accepted Answer

Tracking website visitor behavior and purchase events to optimize and measure ad campaigns

Answer

The Facebook Pixel is a snippet of code on your website that tracks visitor actions, enabling conversion tracking, remarketing audience building, and campaign optimization.

Question 3

Which social platform is best known for product discovery through short-form video and is a growing channel for eCommerce brands in the US?

Accepted Answer

TikTok

Answer

TikTok has become a major eCommerce discovery platform in the US, with its algorithm-driven feed and TikTok Shop features enabling viral product discovery and in-app purchasing.

Question 4

What is a 'user-generated content (UGC) ad' in social commerce?

Accepted Answer

An ad that features content created by real customers, such as reviews or unboxing videos

Answer

UGC ads use authentic content created by real customers — like reviews, unboxings, or lifestyle shots — which typically outperform polished brand creative due to social proof.

Question 5

What is the purpose of a 'conversion window' setting in a Meta ad campaign?

Accepted Answer

The period after an ad click or view during which a conversion is attributed to that ad

Answer

The conversion window defines the time period after a user clicks or views an ad during which a resulting purchase or action is credited to that campaign.

eCommerce Marketing Practice Test

eCommerce Marketing Practice Test

eCommerce Marketing Social Commerce and Paid Social Advertising 2