eCommerce Marketing Social Commerce and Paid Social Advertising 2

Question 1

What is 'retargeting' in eCommerce paid social advertising?

Accepted Answer

Showing ads to users who previously visited your site or app but didn't convert

Answer

Targeting users who have never visited your site

Answer

Targeting users in a specific geographic location

Answer

Re-sending email campaigns to non-openers

Question 2

What is the Facebook Pixel primarily used for in eCommerce advertising?

Accepted Answer

Tracking website visitor behavior and purchase events to optimize and measure ad campaigns

Answer

Creating organic social posts

Answer

Uploading product images to Facebook Shop

Answer

Managing Facebook page likes

Question 3

Which social platform is best known for product discovery through short-form video and is a growing channel for eCommerce brands in the US?

Accepted Answer

TikTok

Answer

Answer

Answer

Twitter/X

Question 4

What is a 'user-generated content (UGC) ad' in social commerce?

Accepted Answer

An ad that features content created by real customers, such as reviews or unboxing videos

Answer

An ad created by the brand's internal design team

Answer

An ad placed only on the brand's own social pages

Answer

An ad that uses stock photography

Question 5

What is the purpose of a 'conversion window' setting in a Meta ad campaign?

Accepted Answer

The period after an ad click or view during which a conversion is attributed to that ad

Answer

The time the ad displays on screen

Answer

The geographic window for ad delivery

Answer

The budget allocation time frame

Question 6

What is a 'catalog' in Meta Commerce Manager?

Accepted Answer

A database of your products used to power Dynamic Ads and Facebook/Instagram Shops

Answer

A printed product brochure

Answer

A list of your ad audiences

Answer

A record of past campaigns