eCommerce Marketing Email Marketing for eCommerce 2

Question 1

What is a cart abandonment email designed to do?

Accepted Answer

Re-engage shoppers who added items to their cart but did not complete checkout

Answer

Cart abandonment emails target customers who added products to their cart but left without purchasing, often using incentives to bring them back.

Question 2

Which US law governs commercial email marketing and requires a clear unsubscribe mechanism?

Accepted Answer

CAN-SPAM Act

Answer

The CAN-SPAM Act sets rules for commercial email in the US, requiring honest subject lines, a physical address, and a working unsubscribe option.

Question 3

What is 'email deliverability' in the context of eCommerce?

Accepted Answer

The ability of emails to reach recipients' inboxes rather than spam folders

Answer

Email deliverability refers to the rate at which your emails successfully land in the recipient's inbox rather than being filtered into spam or blocked.

Question 4

What is a 'win-back' email campaign?

Accepted Answer

A campaign to re-engage inactive or lapsed customers

Answer

A win-back campaign targets customers who haven't purchased or engaged in a defined period, using special offers or personalized content to renew their interest.

Question 5

Which email element is most important for improving mobile eCommerce click rates?

Accepted Answer

A single, prominent CTA button that is touch-friendly

Answer

A clear, touch-friendly CTA button is critical for mobile email since small links are hard to tap, and a single focused call to action reduces friction.

eCommerce Marketing Practice Test

eCommerce Marketing Practice Test

eCommerce Marketing Email Marketing for eCommerce 2