eCommerce Marketing Email Marketing for eCommerce 2 — Questions and Answers
Question 1: What is a cart abandonment email designed to do?
- Confirm an order has shipped
- Re-engage shoppers who added items to their cart but did not complete checkout (Correct answer)
- Request a product review after purchase
- Announce a new product launch
Correct answer: Re-engage shoppers who added items to their cart but did not complete checkout
Cart abandonment emails target customers who added products to their cart but left without purchasing, often using incentives to bring them back.
Question 2: Which US law governs commercial email marketing and requires a clear unsubscribe mechanism?
- GDPR
- CAN-SPAM Act (Correct answer)
- CCPA
- COPPA
Correct answer: CAN-SPAM Act
The CAN-SPAM Act sets rules for commercial email in the US, requiring honest subject lines, a physical address, and a working unsubscribe option.
Question 3: What is 'email deliverability' in the context of eCommerce?
- How quickly an email is written
- The ability of emails to reach recipients' inboxes rather than spam folders (Correct answer)
- The visual design of email templates
- The number of images in an email
Correct answer: The ability of emails to reach recipients' inboxes rather than spam folders
Email deliverability refers to the rate at which your emails successfully land in the recipient's inbox rather than being filtered into spam or blocked.
Question 4: What is a 'win-back' email campaign?
- A campaign targeting new subscribers
- A campaign to re-engage inactive or lapsed customers (Correct answer)
- A campaign announcing a flash sale
- A campaign sent after a customer complaint
Correct answer: A campaign to re-engage inactive or lapsed customers
A win-back campaign targets customers who haven't purchased or engaged in a defined period, using special offers or personalized content to renew their interest.
Question 5: Which email element is most important for improving mobile eCommerce click rates?
- Larger font size for body text
- A single, prominent CTA button that is touch-friendly (Correct answer)
- Multiple columns of product images
- Long-form written content
Correct answer: A single, prominent CTA button that is touch-friendly
A clear, touch-friendly CTA button is critical for mobile email since small links are hard to tap, and a single focused call to action reduces friction.
Question 6: What is a 'double opt-in' process in email marketing?
- Sending two promotional emails per week
- Requiring subscribers to confirm their signup via a verification email (Correct answer)
- Collecting both email and phone number
- Using two different email service providers
Correct answer: Requiring subscribers to confirm their signup via a verification email
Double opt-in requires new subscribers to confirm their email address by clicking a verification link, improving list quality and reducing spam complaints.
eCommerce Marketing Email Marketing for eCommerce 2
What is a cart abandonment email designed to do?