Digital Marketing Certificate Web Analytics & Data-Driven Marketing 2

Question 1

What does 'conversion rate' measure in digital marketing analytics?

Accepted Answer

The percentage of visitors who complete a desired goal action

Answer

Conversion rate is the percentage of users who complete a desired action (such as a purchase or sign-up) out of the total number of visitors.

Question 2

Which attribution model assigns 100% of the conversion credit to the first touchpoint a customer interacted with?

Accepted Answer

First-click attribution

Answer

First-click (first-touch) attribution gives all conversion credit to the very first channel or interaction that brought the user to the site.

Question 3

What is A/B testing primarily used for in digital marketing?

Accepted Answer

Testing two versions of a webpage or asset to see which performs better

Answer

A/B testing (split testing) involves creating two variants of a page, ad, or email and measuring which one achieves better results with real users.

Question 4

What does CRO stand for in digital marketing?

Accepted Answer

Conversion Rate Optimization

Answer

CRO stands for Conversion Rate Optimization — the practice of increasing the percentage of users who take a desired action on a website.

Question 5

In multi-channel attribution, what does the 'time-decay' model do?

Accepted Answer

Assigns more credit to touchpoints closer in time to the conversion

Answer

The time-decay model gives more credit to touchpoints that occurred closer to the time of conversion, reflecting their greater influence on the final decision.

Digital Marketing Certificate Practice Test

Digital Marketing Certificate Practice Test

Digital Marketing Certificate Web Analytics & Data-Driven Marketing 2