FREE Digital Marketing Certification MCQ Questions and Answers

Question 1

Which of these assertions is correct?

Accepted Answer

98% of marketers agree that offline and internet marketing are combining.

Answer

Digital budgets are slowly declining, with an average 10% fall in digital marketing spend.

Answer

Online marketing specialists earn 50% less than marketing professionals.

Answer

Approximately 25% of the world population now uses the Internet.

Question 2

What are the important considerations for salespeople when using social media to sell?

Accepted Answer

Create a professional brand, then present themselves as subject matter experts in their sector to gain credibility.

Answer

Check if their clients use social media and then interact with them on the relevant social networks.

Answer

Avoid utilizing social media for selling.

Answer

Connect with their clients and prospects on LinkedIn, then begin like, commenting, and sharing their postings.

Question 3

How would you describe multi-channel attribution?

Accepted Answer

Accredits deserving touch points along the conversion journey

Answer

Gives the conversion credit to the last click

Answer

Gives the conversion credit to the first click

Answer

Assigns equal percentages for conversions to every step

Question 4

Why did Internet service providers restrict the use of personal email addresses for postal purposes?

Accepted Answer

Because it would use excessive server resources

Answer

Because it would slow down the network

Answer

Because they couldn't check who was opening the email

Answer

Because it was against the email user guidelines

Question 5

What are the two sorts of targeting that may be achieved with PPC advertising?

Accepted Answer

Reaching people by demography and reaching people by interest

Answer

Reaching people through Retargeting and reaching people through Remarketing

Answer

Reaching people who search and people who visit websites

Question 6

What is an advertising group?

Accepted Answer

An ad group is a collection of related keywords and ads.

Answer

An ad group is a collection of related ads.

Answer

An ad group is a library of your ads grouped by category.

Answer

An ad group is a collection of related campaign settings and ads.

Question 7

What are the three key components of analytics?

Accepted Answer

Context, Data, and Creativity

Answer

Gather, Process, and Report

Answer

Understand, Interpret, and Present

Answer

All of the above

Question 8

Which of the following is the most significant consideration while conducting trend analysis?

Accepted Answer

How will you promote your content across your channels?

Answer

Are you using the right channel for your campaign?

Answer

Are you marketing the right content at the right time?

Answer

Are you using the right keywords for your campaign?

Question 9

What distinguishes mobile phones as the ultimate brand interaction platform?

Accepted Answer

The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement.

Answer

The mobile phone enables businesses to use apps to drive engagement.

Answer

The mobile phone allows for targeted messages, advertising and apps to drive engagement.

Answer

The mobile phone enables businesses to use apps to drive engagement.

Question 10

Location is a distinguishing characteristic in mobile marketing because __________

Accepted Answer

It allows you to customize the marketing messages to suit the needs of users of a particular location.

Answer

You can run different campaigns based on the location of the mobile user.

Answer

It enables brands to hyper-target their customers.

Answer

It allows you to personalize your marketing messages to the mobile user in a particular location.