FREE Basic Digital Marketing Certification Questions and Answers
Which option is best for contacting existing customers?
Custom Audience is the ideal way to reach out to existing customers since it allows you to target people who have previously connected with your company, ensuring that your marketing efforts are focused and personalized to their interests and behaviors.
A company wishes to drive purchase activities through its website. Which campaign objective should the company select?
To drive purchase activities on its website, the company should choose "Sales" as a campaign aim. This purpose is specifically intended to increase conversions and encourage customers to make purchases.
What is Long-tail keyword
Long-tail keywords are descriptive phrases used in uncommon versions to attract particular and targeted visitors to a website.
Which option is not best for contacting existing customers?
Custom Audience is the ideal way to reach out to existing customers since it allows you to target people who have previously connected with your company, ensuring that your marketing efforts are focused and personalized to their interests and behaviors.
What Google AdWords tool will help you keep track of all your accounts without having to log in and out of each one?
My Client Center (MCC) is a Google Ads feature that allows users to manage many accounts from a single dashboard, avoiding the need to log in and out of each individually.
What strategies can be employed to strengthen an email marketing program?
Researching, Projecting Results, Validating, and Evaluating: These processes entail undertaking extensive research, defining realistic goals, validating techniques, and assessing results in order to continually increase the success of your email marketing efforts
What does "RTB" mean in the context of programmatic buying?
RTB stands for Real-Time Bidding. RTB refers to the ability to change a campaign's bids for an ad space depending on demographic, sociographic, behavioral, or other data.
What is On site optimization?
On-site optimization entails making modifications to the website itself to boost its SEO score, such as improving content, meta tags, and site structure.
Web analytics reports are utilized by:
Web analytics reports aid all teams within a business by helping to optimize tactics, monitor performance, and improve the user experience.
What does conversion rate optimization tools include..
Conversion rate optimization tools such as Optimizely, Visual Website Optimizer, and Adobe Test & Target are designed to assist businesses in improving the performance of their websites by testing various features to maximize conversion rates.
What are the three types of audiences that can be built with Ads Manager?
There are three sorts of audiences in Ads Manager:
a. New audience: Created from scratch using particular targeting parameters.
b. Custom Audience: Created using current customer data, such as email lists or website visitors.
c. Lookalike audience: Generated by Facebook based on similarities to an existing custom audience.