FREE Digital Marketing Certification Questions and Answers

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What exactly is organic traffic?

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Organic traffic is defined as users who come to your website as a consequence of unpaid ("organic") search results. These visitors discover your website by using search engines such as Google, Bing, or Yahoo, and then clicking on the listing in the search results. Organic traffic is not generated by paid advertising, affiliate websites, emails, or social media referrals.

Which of the following data cannot be used to calculate lead scores?

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While user engagement with your own website and products/services might provide significant data for lead scoring, interactions with rivals' websites are uncontrollable and irrelevant to your lead qualification procedure. As a result, they are rarely incorporated into lead scoring models.

Which of the following strategies can be used to increase reach?

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Online advertisements are an excellent approach to increase reach and promote items or services to a larger audience. Emailers to subscribers and drip email marketing are more concerned with engaging current contacts than with expanding reach, whereas conversion optimization seeks to improve the efficiency of marketing activities rather than increase reach.

Which of the following applications is used to send drip campaigns?

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AWeber, Benchmark Email, and Mailchimp are prominent email marketing tools that allow you to create and send drip programs.

A low click-through rate (CTR) for ads on the content network.

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A low Click-Through Rate (CTR) for Content Network advertising has no direct effect on their ranking in search results pages. While it may influence other aspects of your campaign, such as cost and performance, ad ranking is decided by a number of other criteria, including bid amount and ad relevancy.

What is the largest social media network in the world?

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Facebook is the world's largest social media platform, with billions of active users and a diverse set of tools for social interaction and content sharing.

What's the distinction between Custom Dimensions and Custom Variables?

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Custom Dimensions are controlled on the server side in analytics platforms such as Google Analytics, whereas Custom Variables, which previously existed, were managed on the client side.

Tools to conduct keyword research

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All of the tools listed—AdWords Keyword Tool, Google Insights for Search, and WordTrackers—are widely used for keyword research. Each of these tools gives useful data and insights for determining viable keywords for search engine optimization (SEO) and online advertising campaigns.

What exactly is a user ID in Google Analytics?

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In Google Analytics, a user ID is a unique identifier that you construct to track online visitors and monitor their behavior over several sessions and devices.

Adding placements to an advertisement group:

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Adding placements to an ad group (in the context of Google Ads) often means identifying specific websites or applications where you want your ads to show on the Display Network. This move has no direct influence on the Quality Score for search ads. Quality Score is mostly used for search ads and is based on variables such as predicted click-through rate, ad relevance, and landing page experience. Placements on the Display Network do not alter these characteristics directly.

Which channels can be utilized for audience aggregation?

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Setting up a new community site allows for the aggregation of an audience by bringing together people who share similar interests or goals on a single online platform. Existing online discussion boards can also fulfill this purpose. While search engines and online portals in relevant fields are useful for information discovery and access, they do not necessarily aggregate audiences in the same way that community sites or discussion forums do.

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