FREE Digital Marketing Certification MCQ Questions and Answers


To preserve information fragrance in your PPC campaign, you should:

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To keep the information smell, establish consistency in the consumer experience, graphical display, and layout. Avoid changing the locations of items and ensure that visitors are guided through sites consistently. Information fragrance is critical for efficiently guiding customers through the purchasing process in conversion improvement.

Which of the following is the most significant consideration while conducting trend analysis?

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Google Trends is an excellent tool for analyzing term trends and identifying seasonality. One of the most significant aspects of trend analysis is how you plan to promote your content across numerous channels.

What are the three key components of analytics?

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Analytics is made up of three fundamental elements: context, data, and creativity. These will assist firms in making the most optimal and realistic data-driven decisions.

What are the important considerations for salespeople when using social media to sell?

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Social selling involves finding, connecting with, and nurturing sales prospects through social media. Salespeople establish their professional brand and position themselves as subject matter experts to gain trust.

What is an advertising group?

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An ad group is a grouping of relevant keywords and advertisements. Because ad groups are at the bottom of the settings hierarchy, they inherit settings from both the account and the campaign.

What distinguishes mobile phones as the ultimate brand interaction platform?

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The mobile phone enables tailored messages, advertising, and apps to increase engagement.

Location is a distinguishing characteristic in mobile marketing because __________

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Area-based services can be an important aspect of a marketing plan for tracking clients at a specific area. Mobile marketing is distinguished by the ability to tailor marketing messages to users in specific locations.

Why did Internet service providers restrict the use of personal email addresses for postal purposes?

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Internet Service Providers restricted email volumes and private accounts because emails used server resources and some were outdated, invalid, or bounced.

How would you describe multi-channel attribution?

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Multi-channel attribution aids in identifying touch points along the purchasing journey and determining which channels contribute to which customer behaviors.

Which of these assertions is correct?

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It is true that 98% of marketers believe offline and internet marketing are combining (Source: Gartner 2016 research).

What are the two sorts of targeting that may be achieved with PPC advertising?

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PPC is known for its ability to reach active searchers, but it may also be extremely targeted. PPC advertising allows for two forms of targeting: reaching new prospects and reaching prior visitors (remarketing).

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