Digital Marketing Certificate Web Analytics & Data-Driven Marketing 2

Question 1

What does 'conversion rate' measure in digital marketing analytics?

Accepted Answer

The percentage of visitors who complete a desired goal action

Answer

The percentage of ad impressions that result in a click

Answer

The ratio of new visitors to returning visitors

Answer

The number of social shares per page view

Question 2

Which attribution model assigns 100% of the conversion credit to the first touchpoint a customer interacted with?

Accepted Answer

First-click attribution

Answer

Last-click attribution

Answer

Linear attribution

Answer

Time-decay attribution

Question 3

What is A/B testing primarily used for in digital marketing?

Accepted Answer

Testing two versions of a webpage or asset to see which performs better

Answer

Comparing website traffic from two different countries

Answer

Splitting an email list by age group for demographic targeting

Answer

Analyzing the difference between organic and paid search results

Question 4

What does CRO stand for in digital marketing?

Accepted Answer

Conversion Rate Optimization

Answer

Customer Retention Optimization

Answer

Click Rate Objective

Answer

Content Reach Output

Question 5

In multi-channel attribution, what does the 'time-decay' model do?

Accepted Answer

Assigns more credit to touchpoints closer in time to the conversion

Answer

Gives equal credit to all touchpoints in the customer journey

Answer

Credits only the touchpoint that occurred exactly 7 days before conversion

Answer

Removes credit from touchpoints older than 30 days

Question 6

What is a KPI (Key Performance Indicator) in the context of digital marketing analytics?

Accepted Answer

A measurable value that demonstrates how effectively a company is achieving key business objectives

Answer

A type of paid advertising bid strategy

Answer

A specific Google Analytics report template

Answer

An algorithm used to rank content in search engines

Question 7

What is the purpose of setting up 'Goals' in Google Analytics?

Accepted Answer

To track when users complete specific actions that are valuable to your business

Answer

To define your annual revenue targets for the finance department

Answer

To automatically optimize ad bids toward the lowest CPC

Answer

To segment users by demographic characteristics for reporting