Digital Marketing Certificate SEO for Digital Marketers

Question 1

What does the acronym 'SERP' stand for in SEO?

Accepted Answer

Search Engine Results Page

Answer

Search Engine Ranking Position

Answer

Search Engine Response Protocol

Answer

Search Engine Redirect Path

Question 2

Which on-page element is most important for SEO?

Accepted Answer

Title tag

Answer

Meta description

Answer

Alt tag

Answer

Header tag

Question 3

What is a 'backlink' in SEO terminology?

Accepted Answer

A link from another site pointing to your site

Answer

A link from your site to another site

Answer

An internal navigation link

Answer

A broken hyperlink

Question 4

What is the purpose of a robots.txt file?

Accepted Answer

To instruct search engine crawlers which pages not to crawl

Answer

To speed up page loading

Answer

To block spam bots

Answer

To redirect old URLs

Question 5

Which Google tool helps monitor a website's performance in search results?

Accepted Answer

Google Search Console

Answer

Google Analytics

Answer

Google Ads

Answer

Google Tag Manager

Question 6

What does 'keyword density' refer to in SEO?

Accepted Answer

The frequency a keyword appears relative to total word count

Answer

The number of keywords used per article

Answer

The competitiveness of a keyword

Answer

The relevance of a keyword to a topic