Digital Marketing Certificate Social Media Marketing Certification 3

Question 1

What is 'social proof' in marketing?

Accepted Answer

The influence others' actions have on consumer decisions through reviews and testimonials

Answer

Social proof is the psychological phenomenon where people follow others' actions — such as reviews, ratings, and testimonials — when making purchasing decisions.

Question 2

What is 'retargeting' in social media advertising?

Accepted Answer

Showing ads to users who have previously interacted with your brand

Answer

Retargeting involves showing ads to users who have previously visited your website or engaged with your content to encourage them to return and convert.

Question 3

What is 'A/B testing' in social media marketing?

Accepted Answer

Creating two versions of content to determine which performs better

Answer

A/B testing involves creating two variations of content or ads to compare performance and determine which version achieves better engagement or conversion results.

Question 4

What is 'social media ROI'?

Accepted Answer

The return on investment measuring revenue generated relative to social media spend

Answer

Social media ROI measures the revenue or value generated from social media activities relative to the costs invested in those efforts.

Question 5

What does 'CPM' stand for in social media advertising?

Accepted Answer

Cost Per Thousand Impressions

Answer

CPM stands for Cost Per Mille (thousand), representing the cost an advertiser pays for 1,000 ad impressions on a platform.

Digital Marketing Certificate Practice Test

Digital Marketing Certificate Practice Test

Digital Marketing Certificate Social Media Marketing Certification 3