Digital Marketing Certificate Social Media Marketing Certification 3

Question 1

What is 'social proof' in marketing?

Accepted Answer

The influence others' actions have on consumer decisions through reviews and testimonials

Answer

Official verification of social media account ownership

Answer

Verification badges awarded by social media platforms

Answer

Analytics data proving social media return on investment

Question 2

What is 'retargeting' in social media advertising?

Accepted Answer

Showing ads to users who have previously interacted with your brand

Answer

Finding brand-new potential customers through prospecting

Answer

Targeting competitors' followers with your advertisements

Answer

Re-uploading old content to get renewed engagement

Question 3

What is 'A/B testing' in social media marketing?

Accepted Answer

Creating two versions of content to determine which performs better

Answer

Testing content performance on two different social media platforms

Answer

Comparing organic versus paid reach metrics

Answer

Testing different ad budgets across multiple campaigns

Question 4

What is 'social media ROI'?

Accepted Answer

The return on investment measuring revenue generated relative to social media spend

Answer

The number of followers gained from a campaign

Answer

The ratio of organic to paid social media posts

Answer

The engagement rate across all social platforms combined

Question 5

What does 'CPM' stand for in social media advertising?

Accepted Answer

Cost Per Thousand Impressions

Answer

Cost Per Message sent to followers

Answer

Customer Purchase Metric

Answer

Content Performance Measurement

Question 6

What is the benefit of 'pinning' a post on social media profiles?

Accepted Answer

It keeps important content permanently at the top of your profile for maximum visibility

Answer

It hides the post from non-followers

Answer

It boosts the post's reach through paid promotion automatically

Answer

It prevents comments on important posts