Digital Marketing Certificate Social Media Marketing Certification 2

Question 1

What does 'CTR' stand for in social media advertising?

Accepted Answer

Click-Through Rate

Answer

CTR (Click-Through Rate) is the percentage of people who click on an ad or link after seeing it displayed in their feed.

Question 2

What is 'dark social' in digital marketing?

Accepted Answer

Untraceable social sharing through private channels like messaging apps and email

Answer

Dark social refers to social sharing that occurs through private channels such as direct messages, email, or WhatsApp that cannot be tracked by standard analytics.

Question 3

Which metric measures how often your content is shared relative to unique viewers?

Accepted Answer

Virality rate

Answer

Virality rate measures how often your content is shared relative to the number of unique people who saw it, indicating shareability.

Question 4

What is an 'influencer' in social media marketing?

Accepted Answer

An individual with a significant following who affects audience purchasing decisions

Answer

A social media influencer is a person with a substantial following and demonstrated ability to affect the purchasing decisions and opinions of their audience.

Question 5

What does 'organic reach' mean in social media?

Accepted Answer

The number of people who see content without paid promotion

Answer

Organic reach refers to the number of people who see your content without any paid distribution, relying solely on natural platform delivery.

Digital Marketing Certificate Practice Test

Digital Marketing Certificate Practice Test

Digital Marketing Certificate Social Media Marketing Certification 2