Digital Marketing Certificate Social Media Marketing Certification 2

Question 1

What does 'CTR' stand for in social media advertising?

Accepted Answer

Click-Through Rate

Answer

Content Transfer Rate

Answer

Customer Targeting Ratio

Answer

Channel Traffic Report

Question 2

What is 'dark social' in digital marketing?

Accepted Answer

Untraceable social sharing through private channels like messaging apps and email

Answer

Negative sentiment campaigns targeting a brand

Answer

Social media posts visible only to approved followers

Answer

Paid dark advertising formats on social platforms

Question 3

Which metric measures how often your content is shared relative to unique viewers?

Accepted Answer

Virality rate

Answer

Impressions rate

Answer

Follower growth rate

Answer

Sentiment score

Question 4

What is an 'influencer' in social media marketing?

Accepted Answer

An individual with a significant following who affects audience purchasing decisions

Answer

A social media platform ranking algorithm

Answer

A type of paid ad format used on social platforms

Answer

A social media content scheduling tool

Question 5

What does 'organic reach' mean in social media?

Accepted Answer

The number of people who see content without paid promotion

Answer

The paid reach of boosted promotional posts

Answer

Reach generated through influencer marketing partnerships

Answer

Reach achieved through cross-platform content sharing

Question 6

What is a 'lookalike audience' in social media advertising?

Accepted Answer

A new audience sharing similar characteristics to your existing customers

Answer

An audience that views competitor advertisements

Answer

An audience defined purely by geographic location

Answer

An audience of previous website visitors only