Digital Marketing Certificate SEO for Digital Marketers 3

Question 1

What is a 'long-tail keyword' in SEO?

Accepted Answer

A specific, longer search phrase with lower search volume

Answer

Long-tail keywords are specific search phrases typically containing three or more words that have lower search volume but often higher conversion rates.

Question 2

What do 'Core Web Vitals' measure in SEO?

Accepted Answer

Page experience signals including loading, interactivity, and visual stability

Answer

Core Web Vitals are Google's metrics measuring user experience signals: Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift.

Question 3

What is the role of a meta description in SEO?

Accepted Answer

It summarizes page content and appears in search results to encourage clicks

Answer

A meta description summarizes a page's content and appears below the title tag in search results, influencing click-through rates.

Question 4

What does 'crawl budget' mean in technical SEO?

Accepted Answer

The number of pages a search engine bot will crawl on your site in a given time

Answer

Crawl budget refers to the number of pages Googlebot will crawl on your site within a given time period, making it important to prioritize valuable pages.

Question 5

Which indexing approach does Google primarily use today?

Accepted Answer

Mobile-first indexing

Answer

Google uses mobile-first indexing, meaning it primarily uses the mobile version of a website's content for indexing and ranking purposes.

Digital Marketing Certificate Practice Test

Digital Marketing Certificate Practice Test

Digital Marketing Certificate SEO for Digital Marketers 3