Digital Marketing Certificate SEO for Digital Marketers 3

Question 1

What is a 'long-tail keyword' in SEO?

Accepted Answer

A specific, longer search phrase with lower search volume

Answer

A keyword with very high search volume

Answer

A short, broad search term

Answer

A keyword used only in paid advertising

Question 2

What do 'Core Web Vitals' measure in SEO?

Accepted Answer

Page experience signals including loading, interactivity, and visual stability

Answer

Social media engagement metrics

Answer

Email open rates

Answer

Backlink quality scores

Question 3

What is the role of a meta description in SEO?

Accepted Answer

It summarizes page content and appears in search results to encourage clicks

Answer

It directly improves search ranking positions

Answer

It tells crawlers which pages to index

Answer

It prevents duplicate content issues

Question 4

What does 'crawl budget' mean in technical SEO?

Accepted Answer

The number of pages a search engine bot will crawl on your site in a given time

Answer

The cost of SEO tools and software

Answer

The budget allocated for link building

Answer

The number of keywords to target in a campaign

Question 5

Which indexing approach does Google primarily use today?

Accepted Answer

Mobile-first indexing

Answer

Desktop-first indexing

Answer

Tablet-first indexing

Answer

App-first indexing

Question 6

What is 'structured data' in SEO?

Accepted Answer

A standardized code format that helps search engines understand page content

Answer

An organized keyword research spreadsheet

Answer

A type of inbound backlink

Answer

A website sitemap format