Digital Marketing Certificate SEO for Digital Marketers 2

Question 1

What is 'domain authority' in SEO?

Accepted Answer

A metric predicting how well a site will rank in search engines

Answer

Domain Authority is a Moz-developed score that predicts how likely a website is to rank well in search engine results pages.

Question 2

What type of SEO focuses on improving rankings for a specific geographic area?

Accepted Answer

Local SEO

Answer

Local SEO optimizes a website to appear prominently in search results for location-based queries and local business searches.

Question 3

What is a canonical tag used for in SEO?

Accepted Answer

To tell search engines which URL is the preferred version of a page

Answer

A canonical tag tells search engines which version of a duplicate or similar page should be considered the primary, preferred version.

Question 4

What is 'bounce rate' in website analytics?

Accepted Answer

The percentage of visitors who leave after viewing only one page

Answer

Bounce rate is the percentage of visitors who navigate away from a site after viewing only a single page without further interaction.

Question 5

Which type of SEO involves improving website speed, mobile-friendliness, and crawlability?

Accepted Answer

Technical SEO

Answer

Technical SEO focuses on improving the infrastructure and backend aspects of a website to enhance search engine crawling and ranking.

Digital Marketing Certificate Practice Test