Digital Marketing Certificate SEO for Digital Marketers 2 — Questions and Answers
Question 1: What is 'domain authority' in SEO?
- A metric predicting how well a site will rank in search engines (Correct answer)
- The age of a domain name
- The total number of pages on a website
- The loading speed of a website
Correct answer: A metric predicting how well a site will rank in search engines
Domain Authority is a Moz-developed score that predicts how likely a website is to rank well in search engine results pages.
Question 2: What type of SEO focuses on improving rankings for a specific geographic area?
- Technical SEO
- On-page SEO
- Local SEO (Correct answer)
- Off-page SEO
Correct answer: Local SEO
Local SEO optimizes a website to appear prominently in search results for location-based queries and local business searches.
Question 3: What is a canonical tag used for in SEO?
- To speed up page loading
- To tell search engines which URL is the preferred version of a page (Correct answer)
- To block specific pages from indexing
- To add structured data markup
Correct answer: To tell search engines which URL is the preferred version of a page
A canonical tag tells search engines which version of a duplicate or similar page should be considered the primary, preferred version.
Question 4: What is 'bounce rate' in website analytics?
- The percentage of visitors who leave after viewing only one page (Correct answer)
- The number of times a user clicks on an ad
- The speed at which a page loads
- The rate at which emails are returned undelivered
Correct answer: The percentage of visitors who leave after viewing only one page
Bounce rate is the percentage of visitors who navigate away from a site after viewing only a single page without further interaction.
Question 5: Which type of SEO involves improving website speed, mobile-friendliness, and crawlability?
- Local SEO
- Off-page SEO
- Technical SEO (Correct answer)
- Content SEO
Correct answer: Technical SEO
Technical SEO focuses on improving the infrastructure and backend aspects of a website to enhance search engine crawling and ranking.
Question 6: What is 'anchor text' in the context of hyperlinks?
- The URL address of a hyperlink
- The visible, clickable text in a hyperlink (Correct answer)
- The image used within a hyperlink
- The title attribute of a link
Correct answer: The visible, clickable text in a hyperlink
Anchor text is the visible, clickable text in a hyperlink that describes or provides context about the content of the linked page.
Digital Marketing Certificate SEO for Digital Marketers 2
What is 'domain authority' in SEO?