Digital Marketing Certificate SEO for Digital Marketers 2

Question 1

What is 'domain authority' in SEO?

Accepted Answer

A metric predicting how well a site will rank in search engines

Answer

The age of a domain name

Answer

The total number of pages on a website

Answer

The loading speed of a website

Question 2

What type of SEO focuses on improving rankings for a specific geographic area?

Accepted Answer

Local SEO

Answer

Technical SEO

Answer

On-page SEO

Answer

Off-page SEO

Question 3

What is a canonical tag used for in SEO?

Accepted Answer

To tell search engines which URL is the preferred version of a page

Answer

To speed up page loading

Answer

To block specific pages from indexing

Answer

To add structured data markup

Question 4

What is 'bounce rate' in website analytics?

Accepted Answer

The percentage of visitors who leave after viewing only one page

Answer

The number of times a user clicks on an ad

Answer

The speed at which a page loads

Answer

The rate at which emails are returned undelivered

Question 5

Which type of SEO involves improving website speed, mobile-friendliness, and crawlability?

Accepted Answer

Technical SEO

Answer

Local SEO

Answer

Off-page SEO

Answer

Content SEO

Question 6

What is 'anchor text' in the context of hyperlinks?

Accepted Answer

The visible, clickable text in a hyperlink

Answer

The URL address of a hyperlink

Answer

The image used within a hyperlink

Answer

The title attribute of a link