Digital Marketing Certificate Paid Search & PPC Advertising 2

Question 1

What is 'remarketing' in Google Ads?

Accepted Answer

Showing targeted ads to people who have previously visited your website or app

Answer

Remarketing in Google Ads allows advertisers to show targeted ads specifically to users who have previously visited their website or used their app.

Question 2

What is a 'conversion' in PPC advertising?

Accepted Answer

A desired user action completed after clicking an ad, such as a purchase or sign-up

Answer

A conversion occurs when a user completes a desired action after clicking an ad — such as making a purchase, signing up, or submitting a contact form.

Question 3

What is 'ad scheduling' in Google Ads?

Accepted Answer

Setting specific days and times when ads will be displayed to users

Answer

Ad scheduling (dayparting) allows advertisers to choose specific days and times when their ads appear, helping maximize efficiency by targeting peak engagement periods.

Question 4

What is a 'display ad' in digital advertising?

Accepted Answer

A visual ad containing images, graphics, or video shown across websites in ad networks

Answer

Display ads are visual advertisements — banners, images, or video — shown across websites that participate in the Google Display Network or other ad networks.

Question 5

What does 'ROAS' stand for in paid advertising?

Accepted Answer

Return on Ad Spend

Answer

ROAS (Return on Ad Spend) measures the total revenue generated for every dollar spent on advertising, serving as a key indicator of campaign profitability.

Digital Marketing Certificate Practice Test

Digital Marketing Certificate Practice Test

Digital Marketing Certificate Paid Search & PPC Advertising 2