Digital Marketing Certificate Paid Search & PPC Advertising 2

Question 1

What is 'remarketing' in Google Ads?

Accepted Answer

Showing targeted ads to people who have previously visited your website or app

Answer

Redesigning and relaunching previously failed ad campaigns

Answer

Marketing the same product to the same audience across multiple platforms

Answer

Sending follow-up emails to users who clicked your ads

Question 2

What is a 'conversion' in PPC advertising?

Accepted Answer

A desired user action completed after clicking an ad, such as a purchase or sign-up

Answer

Converting an ad format from text-only to image-based

Answer

Converting advertising budget from one currency to another

Answer

Converting one ad campaign type into another campaign format

Question 3

What is 'ad scheduling' in Google Ads?

Accepted Answer

Setting specific days and times when ads will be displayed to users

Answer

Booking premium ad placements months in advance

Answer

Scheduling automated bid adjustments throughout a campaign

Answer

Planning the creative development timeline for ad assets

Question 4

What is a 'display ad' in digital advertising?

Accepted Answer

A visual ad containing images, graphics, or video shown across websites in ad networks

Answer

A text-only advertisement appearing in search engine results

Answer

An advertisement displayed exclusively on mobile devices

Answer

A product listing ad shown in Google Shopping results

Question 5

What does 'ROAS' stand for in paid advertising?

Accepted Answer

Return on Ad Spend

Answer

Reach of Advertising Strategy

Answer

Rate of Ad Success

Answer

Revenue Over Average Sales

Question 6

What is 'smart bidding' in Google Ads?

Accepted Answer

Using Google's machine learning to automatically optimize bids for conversion goals

Answer

Manually setting highly competitive bid amounts for key terms

Answer

Bidding aggressively only during known peak traffic hours

Answer

Setting identical bid amounts uniformly across all keywords