DA Business Intelligence and KPIs 2

Question 1

What does MoM stand for in business analytics?

Accepted Answer

Month-over-Month

Answer

MoM (Month-over-Month) is a growth metric comparing a value in one month to the value in the previous month.

Question 2

What is a cohort analysis?

Accepted Answer

Tracking behavior of groups sharing a common characteristic over time

Answer

Cohort analysis groups users by a shared attribute (e.g., sign-up month) and tracks their behavior over time to reveal retention and engagement patterns.

Question 3

What is the difference between revenue and profit?

Accepted Answer

Revenue is total income; profit is revenue minus costs

Answer

Revenue is total income generated from sales, while profit is what remains after all costs and expenses are deducted.

Question 4

What does ARPU stand for?

Accepted Answer

Average Revenue Per User

Answer

ARPU (Average Revenue Per User) measures how much revenue a business earns on average from each user over a given period.

Question 5

In BI, what is a 'drill-down'?

Accepted Answer

Navigating from a summary level to more detailed underlying data

Answer

Drill-down allows users to move from a high-level summary (e.g., annual sales) to more granular data (e.g., monthly or daily breakdown).

DA - Data Analyst Practice Test

DA - Data Analyst Practice Test

DA Business Intelligence and KPIs 2