DA Business Intelligence and KPIs

Question 1

What does KPI stand for?

Accepted Answer

Key Performance Indicator

Answer

Key Process Integration

Answer

Knowledge and Performance Index

Answer

Key Productivity Insight

Question 2

What is a dashboard in Business Intelligence?

Accepted Answer

A visual display of key metrics and KPIs for monitoring performance

Answer

A raw data export file

Answer

A database schema diagram

Answer

A data governance policy document

Question 3

What is churn rate?

Accepted Answer

The percentage of customers who stop using a product or service in a period

Answer

The rate at which new customers are acquired

Answer

The revenue generated per customer

Answer

The number of support tickets opened monthly

Question 4

What does Customer Lifetime Value (CLV) measure?

Accepted Answer

The total revenue a business expects from a customer over their relationship

Answer

The age of a customer relationship

Answer

The cost to acquire a new customer

Answer

The number of purchases made in one month

Question 5

What is the purpose of a funnel analysis in business intelligence?

Accepted Answer

Tracking user progression through a series of steps toward a goal

Answer

Visualizing geographic sales data

Answer

Comparing monthly revenue totals

Answer

Identifying data entry errors

Question 6

What is a leading indicator?

Accepted Answer

A forward-looking metric that predicts future outcomes

Answer

A metric that reflects past performance

Answer

A KPI measured on a monthly basis

Answer

A ratio comparing two revenue streams