DA Business Intelligence and KPIs 2

Question 1

What does MoM stand for in business analytics?

Accepted Answer

Month-over-Month

Answer

Method of Measurement

Answer

Margin on Merchandise

Answer

Mode of Market

Question 2

What is a cohort analysis?

Accepted Answer

Tracking behavior of groups sharing a common characteristic over time

Answer

Segmenting customers by product category

Answer

Comparing sales across multiple regions

Answer

Ranking products by profitability

Question 3

What is the difference between revenue and profit?

Accepted Answer

Revenue is total income; profit is revenue minus costs

Answer

Revenue is after expenses; profit is before

Answer

They are the same metric

Answer

Profit is only used in non-profit organizations

Question 4

What does ARPU stand for?

Accepted Answer

Average Revenue Per User

Answer

Annual Revenue Per User

Answer

Average Revenue Per Unit

Answer

Adjusted Return on Purchase Units

Question 5

In BI, what is a 'drill-down'?

Accepted Answer

Navigating from a summary level to more detailed underlying data

Answer

Exporting a report to PDF

Answer

Applying a date filter to a chart

Answer

Merging two reports together

Question 6

What is customer acquisition cost (CAC)?

Accepted Answer

The total cost to acquire one new customer

Answer

The lifetime value of a customer

Answer

The average order value

Answer

The number of marketing channels used