CTC CTC Sales & Marketing Strategies 2

Question 1

Which metric measures the percentage of website visitors who complete a desired action such as submitting a booking inquiry?

Accepted Answer

Conversion rate

Answer

Conversion rate tracks how effectively a website or campaign turns visitors into leads or paying clients.

Question 2

A travel counselor who asks a client 'Would you like me to also arrange airport transfers?' is using which technique to increase revenue?

Accepted Answer

Cross-selling

Answer

Cross-selling adds complementary services (airport transfers) to a booking the client has already made.

Question 3

In the context of travel sales, 'closing' refers to:

Accepted Answer

Securing the client's commitment to purchase

Answer

Closing is the step in the sales process where the counselor gains the client's agreement and moves to confirm the booking.

Question 4

Which social media platform is generally most effective for sharing visually aspirational travel content to attract leisure travel clients?

Accepted Answer

Instagram

Answer

Instagram's image- and video-first format is ideal for showcasing travel destinations and inspiring potential clients.

Question 5

A referral program in a travel agency incentivizes:

Accepted Answer

Existing clients to recommend the agency to friends and family

Answer

Referral programs reward current clients for bringing new business, leveraging word-of-mouth as a low-cost acquisition channel.

Certified Travel Counselor (CTC) Practice Test