CTC CTC Sales & Marketing Strategies

Question 1

Which sales technique involves identifying a client's underlying motivations and emotional needs to tailor a travel recommendation?

Accepted Answer

Needs-based selling

Answer

Feature-benefit selling

Answer

Upselling

Answer

Cold calling

Question 2

A CTC who upgrades a client from a standard hotel room to a suite with a city view is using which sales strategy?

Accepted Answer

Upselling

Answer

Cross-selling

Answer

Bundling

Answer

Discounting

Question 3

When a travel counselor recommends adding a shore excursion package to a client's already-booked cruise, this is called:

Accepted Answer

Cross-selling

Answer

Upselling

Answer

Feature selling

Answer

Value-add selling

Question 4

Which marketing channel is most effective for reaching past clients with personalized travel offers based on their booking history?

Accepted Answer

Email marketing

Answer

Social media advertising

Answer

Billboard advertising

Answer

Print catalogs

Question 5

A travel agency's 'value proposition' primarily communicates:

Accepted Answer

Why clients should choose the agency over competitors

Answer

The lowest price guarantee

Answer

The number of destinations offered

Answer

The agency's years in business

Question 6

What is the primary purpose of a 'call to action' (CTA) in travel marketing materials?

Accepted Answer

To prompt the reader to take a specific next step

Answer

To list agency contact details

Answer

To describe destination highlights

Answer

To display pricing information