CRP Marketing & Brand Management 2

Question 1

A restaurant wants to increase repeat visits from existing customers. Which strategy is most cost-effective?

Accepted Answer

Implement a loyalty rewards program

Answer

Loyalty rewards programs retain existing customers at a lower cost than acquiring new ones through mass advertising.

Question 2

What does 'share of voice' measure in restaurant marketing?

Accepted Answer

Your brand's advertising presence relative to competitors

Answer

Share of voice measures how much of the total advertising or conversation in a market your brand owns compared to competitors.

Question 3

A fine dining restaurant receives consistent feedback that guests don't understand its 'farm-to-table' concept. The best corrective action is to:

Accepted Answer

Train servers to explain sourcing during tableside conversations

Answer

Staff training ensures the brand story is communicated directly and authentically at the most critical touchpoint — the guest experience.

Question 4

Which metric best measures the success of an email marketing campaign for a restaurant?

Accepted Answer

Click-through rate and redemption of offers

Answer

Click-through and offer redemption rates directly tie email engagement to actual restaurant visits and revenue.

Question 5

A restaurant chain is expanding into a new city. Which approach best establishes local brand presence?

Accepted Answer

Partner with local food bloggers and community events

Answer

Local influencer partnerships and community involvement build trust and awareness faster in a new market.

(CRP) Certified Restaurant Professional Practice Test