CRP CRP Menu Development & Engineering

Question 1

What is menu engineering primarily used to analyze?

Accepted Answer

Profitability and popularity of menu items

Answer

Staff scheduling efficiency

Answer

Kitchen equipment costs

Answer

Supplier delivery schedules

Question 2

In menu engineering, a 'Star' item is characterized by which of the following?

Accepted Answer

High popularity and high profitability

Answer

Low popularity and high profitability

Answer

High popularity and low profitability

Answer

Low popularity and low profitability

Question 3

Which menu pricing strategy sets prices based on what competitors charge for similar items?

Accepted Answer

Competitive pricing

Answer

Cost-plus pricing

Answer

Value-based pricing

Answer

Psychological pricing

Question 4

What does 'contribution margin' mean in the context of menu costing?

Accepted Answer

Selling price minus food cost of the item

Answer

Total revenue minus total labor costs

Answer

Gross profit divided by menu item count

Answer

Food cost percentage multiplied by sales

Question 5

A restaurant's food cost percentage is calculated by dividing food cost by which figure?

Accepted Answer

Food sales revenue

Answer

Total restaurant revenue

Answer

Number of covers served

Answer

Total operating expenses

Question 6

Which menu design principle suggests placing high-profit items in the upper-right area of the menu?

Accepted Answer

Eye movement pattern / golden triangle

Answer

Z-pattern reading

Answer

F-pattern layout

Answer

Visual hierarchy anchoring