CRP CRP Menu Development & Engineering

Question 1

What is menu engineering primarily used to analyze?

Accepted Answer

Profitability and popularity of menu items

Answer

Menu engineering analyzes each item's profitability and sales popularity to optimize the menu mix.

Question 2

In menu engineering, a 'Star' item is characterized by which of the following?

Accepted Answer

High popularity and high profitability

Answer

Stars are the best menu items — they sell frequently and generate strong contribution margins.

Question 3

Which menu pricing strategy sets prices based on what competitors charge for similar items?

Accepted Answer

Competitive pricing

Answer

Competitive pricing benchmarks menu prices against similar restaurants in the same market.

Question 4

What does 'contribution margin' mean in the context of menu costing?

Accepted Answer

Selling price minus food cost of the item

Answer

Contribution margin is the amount each menu item contributes toward covering overhead after its food cost is subtracted.

Question 5

A restaurant's food cost percentage is calculated by dividing food cost by which figure?

Accepted Answer

Food sales revenue

Answer

Food cost percentage = (food cost ÷ food sales revenue) × 100, a key metric for menu pricing.

(CRP) Certified Restaurant Professional Practice Test