Community Management Community Engagement Strategies

Question 1

Which type of content typically drives the highest engagement in an online community?

Accepted Answer

User-generated content

Answer

User-generated content fosters authentic interaction and makes members feel valued, driving higher engagement than brand-produced content.

Question 2

What is a 'community challenge' used for in engagement strategy?

Accepted Answer

To encourage participation through a shared goal or activity

Answer

Community challenges create a shared goal that motivates members to participate and interact with one another.

Question 3

What does 'two-way communication' mean in community engagement?

Accepted Answer

Both the brand and members actively interact with each other

Answer

Two-way communication means the brand listens and responds to members, not just broadcasts messages at them.

Question 4

Which engagement tactic rewards members for consistent participation?

Accepted Answer

Loyalty or recognition programs

Answer

Loyalty and recognition programs incentivize regular participation by acknowledging members' contributions over time.

Question 5

What is an 'ambassador program' in community management?

Accepted Answer

A program that empowers top members to advocate for and support the community

Answer

Ambassador programs identify highly engaged members and give them roles that help grow and support the community.

Community Management Practice Test