Community Management Community Analytics and Metrics 1 — Questions and Answers
Question 1: What does 'DAU' stand for in community analytics?
- Default Admin User
- Daily Active Users (Correct answer)
- Data Aggregation Unit
- Direct Audience Uptake
Correct answer: Daily Active Users
Daily Active Users (DAU) measures how many unique members engage with the community on a given day.
Question 2: What does a high 'churn rate' indicate in a community?
- Strong member loyalty
- Many members are leaving or becoming inactive (Correct answer)
- High content volume
- Rapid community growth
Correct answer: Many members are leaving or becoming inactive
A high churn rate signals that members are not finding enough value to stay, indicating a need for intervention.
Question 3: What is 'Net Promoter Score' (NPS) used for in community management?
- Tracking post volume
- Measuring how likely members are to recommend the community to others (Correct answer)
- Counting new sign-ups
- Monitoring moderator performance
Correct answer: Measuring how likely members are to recommend the community to others
NPS gauges member loyalty and satisfaction by asking how likely they are to recommend the community on a 0–10 scale.
Question 4: Which metric measures the percentage of members who post at least once in a given period?
- Bounce rate
- Active participation rate (Correct answer)
- Impression count
- Click-through rate
Correct answer: Active participation rate
Active participation rate shows how many of a community's members are contributing content, not just passively viewing.
Question 5: What is 'sentiment analysis' in community analytics?
- Counting the number of posts per day
- Using text analysis to determine whether community discussions are positive, negative, or neutral (Correct answer)
- Measuring page load speed
- Tracking moderator response times
Correct answer: Using text analysis to determine whether community discussions are positive, negative, or neutral
Sentiment analysis interprets the emotional tone of member posts to understand community mood and flag potential issues.
Question 6: What does a declining 'engagement rate' typically signal?
- The community is growing too fast
- Members are becoming less interested or the content is not resonating (Correct answer)
- Moderation is too strict
- The platform is performing well
Correct answer: Members are becoming less interested or the content is not resonating
A declining engagement rate suggests members are not finding value, prompting a review of content strategy or community experience.
Community Management Community Analytics and Metrics 1
What does 'DAU' stand for in community analytics?