Community Management Community Engagement Strategies 1 — Questions and Answers
Question 1: Which type of content typically drives the highest engagement in an online community?
- User-generated content (Correct answer)
- Press releases
- Legal disclaimers
- Product catalogs
Correct answer: User-generated content
User-generated content fosters authentic interaction and makes members feel valued, driving higher engagement than brand-produced content.
Question 2: What is a 'community challenge' used for in engagement strategy?
- To ban rule-breakers
- To encourage participation through a shared goal or activity (Correct answer)
- To test moderator performance
- To audit community metrics
Correct answer: To encourage participation through a shared goal or activity
Community challenges create a shared goal that motivates members to participate and interact with one another.
Question 3: What does 'two-way communication' mean in community engagement?
- Sending emails and texts
- Both the brand and members actively interact with each other (Correct answer)
- Using two social platforms simultaneously
- Having two moderators online
Correct answer: Both the brand and members actively interact with each other
Two-way communication means the brand listens and responds to members, not just broadcasts messages at them.
Question 4: Which engagement tactic rewards members for consistent participation?
- Shadow banning
- Loyalty or recognition programs (Correct answer)
- Content removal
- Anonymous polling
Correct answer: Loyalty or recognition programs
Loyalty and recognition programs incentivize regular participation by acknowledging members' contributions over time.
Question 5: What is an 'ambassador program' in community management?
- A government relations initiative
- A program that empowers top members to advocate for and support the community (Correct answer)
- A content scheduling tool
- A spam detection system
Correct answer: A program that empowers top members to advocate for and support the community
Ambassador programs identify highly engaged members and give them roles that help grow and support the community.
Question 6: Why is it important to respond promptly to member questions in a community?
- To increase ad revenue
- To show members their contributions are valued and build trust (Correct answer)
- To fulfill legal requirements
- To reduce server load
Correct answer: To show members their contributions are valued and build trust
Prompt responses signal that the community is active and that member input matters, which builds loyalty and trust.
Community Management Community Engagement Strategies 1
Which type of content typically drives the highest engagement in an online community?