Community Management Community Analytics and Metrics

Question 1

What does 'DAU' stand for in community analytics?

Accepted Answer

Daily Active Users

Answer

Daily Active Users (DAU) measures how many unique members engage with the community on a given day.

Question 2

What does a high 'churn rate' indicate in a community?

Accepted Answer

Many members are leaving or becoming inactive

Answer

A high churn rate signals that members are not finding enough value to stay, indicating a need for intervention.

Question 3

What is 'Net Promoter Score' (NPS) used for in community management?

Accepted Answer

Measuring how likely members are to recommend the community to others

Answer

NPS gauges member loyalty and satisfaction by asking how likely they are to recommend the community on a 0–10 scale.

Question 4

Which metric measures the percentage of members who post at least once in a given period?

Accepted Answer

Active participation rate

Answer

Active participation rate shows how many of a community's members are contributing content, not just passively viewing.

Question 5

What is 'sentiment analysis' in community analytics?

Accepted Answer

Using text analysis to determine whether community discussions are positive, negative, or neutral

Answer

Sentiment analysis interprets the emotional tone of member posts to understand community mood and flag potential issues.

Community Management Practice Test