Community Management Community Analytics and Metrics 2

Question 1

What is 'time-to-first-response' a measure of in community analytics?

Accepted Answer

How quickly a community manager or member responds to a new question or post

Answer

Time-to-first-response reflects how responsive the community is, which directly impacts member satisfaction.

Question 2

What is a 'cohort analysis' used for in community management?

Accepted Answer

Tracking the behavior of groups of members who joined during the same period

Answer

Cohort analysis helps identify trends in how different groups of members behave over time, revealing retention patterns.

Question 3

What does 'MAU' stand for and why is it important?

Accepted Answer

Monthly Active Users; it measures how many members engage at least once per month

Answer

MAU is a key health metric showing how many members find the community valuable enough to return each month.

Question 4

What is the 'conversion rate' in the context of community growth?

Accepted Answer

The percentage of visitors who sign up and become active members

Answer

Conversion rate measures how effectively the community turns visitors into engaged members.

Question 5

What does tracking 'post frequency' help community managers understand?

Accepted Answer

Whether content output is consistent and members are staying engaged

Answer

Post frequency data shows whether discussions are active and if content is being generated consistently to sustain engagement.

Community Management Practice Test