CMP Organizational Communication 3

Question 1

Which type of organizational communication network is characterized by one central person through whom all messages must pass?

Accepted Answer

Wheel network

Answer

In a wheel network, all communication flows through a central hub (the 'hub' member), making that person a key gatekeeper and bottleneck for information exchange.

Question 2

Which of the following is the primary purpose of a communication channel strategy in an organization?

Accepted Answer

To match the appropriate communication medium to the message type and audience needs

Answer

A channel strategy ensures that the right medium — email, meetings, intranet, etc. — is selected based on message complexity, urgency, and the needs of the target audience.

Question 3

Cross-functional communication in an organization is best described as:

Accepted Answer

Information exchange between employees across different departments or functional areas

Answer

Cross-functional communication occurs horizontally across different departments or teams, enabling collaboration, coordination, and the sharing of information across organizational silos.

Question 4

Which term describes the degree to which employees understand and can articulate the organization's goals, values, and key messages?

Accepted Answer

Internal brand alignment

Answer

Internal brand alignment measures how well employees understand, internalize, and can consistently communicate the organization's purpose, values, and strategic direction.

Question 5

A communication professional conducting a 'climate survey' is primarily measuring:

Accepted Answer

Employees' perceptions of the overall communication environment and openness within the organization

Answer

A communication climate survey assesses employees' perceptions of trust, openness, and information flow within the organization, reflecting whether the environment supports or hinders effective communication.

CMP - Communication Management Professional Practice Test

CMP - Communication Management Professional Practice Test

CMP Organizational Communication 3