CMP CMP Communication Planning

Question 1

What is the PRIMARY purpose of a communication plan in the CMP framework?

Accepted Answer

To align communication efforts with organizational goals and audience needs

Answer

To document all past communication activities

Answer

To list all available communication channels

Answer

To assign tasks to team members only

Question 2

Which step comes FIRST when developing a communication plan?

Accepted Answer

Conducting a situational analysis

Answer

Selecting communication channels

Answer

Drafting key messages

Answer

Setting a distribution schedule

Question 3

In CMP communication planning, SMART objectives are defined as:

Accepted Answer

Specific, Measurable, Achievable, Relevant, Time-bound

Answer

Simple, Manageable, Actionable, Relevant, Timely

Answer

Strategic, Meaningful, Accurate, Realistic, Transparent

Answer

Structured, Modular, Attainable, Resourced, Trackable

Question 4

Which component of a communication plan defines HOW success will be measured?

Accepted Answer

Evaluation metrics

Answer

Communication objectives

Answer

Key messages

Answer

Budget allocation

Question 5

A communication audit conducted during the planning phase is used to:

Accepted Answer

Assess the effectiveness of existing communication efforts

Answer

Approve budget expenditures

Answer

Train new communication staff

Answer

Select technology platforms

Question 6

When prioritizing audiences in a communication plan, the CMP approach recommends:

Accepted Answer

Segmenting audiences by their level of influence and interest

Answer

Treating all audiences identically to ensure fairness

Answer

Focusing exclusively on the largest audience segment

Answer

Relying solely on demographic data