CMP CMP Public Relations and Campaigns

Question 1

In public relations, the RACE model stands for:

Accepted Answer

Research, Action, Communication, Evaluation

Answer

The RACE model provides a four-step PR planning framework: Research (identify the problem), Action (plan the program), Communication (execute it), and Evaluation (measure results).

Question 2

Which PR tool is MOST effective for establishing third-party credibility for an organization?

Accepted Answer

Earned media coverage

Answer

Earned media — coverage by independent journalists and publications — carries higher credibility than paid or owned content because it represents third-party validation.

Question 3

A press release is BEST described as:

Accepted Answer

An official statement distributed to news media to announce newsworthy information

Answer

A press release is a formatted document sent to media outlets to share news, and its content may be used directly or adapted by journalists in their reporting.

Question 4

The 'inverted pyramid' writing style used in press releases places:

Accepted Answer

The most important information first, with supporting details following

Answer

The inverted pyramid structure puts the most newsworthy facts in the lead paragraph so editors can cut from the bottom without losing critical information.

Question 5

In a PR campaign, a 'pitch' is:

Accepted Answer

A brief, personalized proposal sent to a journalist suggesting a story idea

Answer

A media pitch is a concise, tailored message sent to a journalist or editor that explains why a story idea is relevant and newsworthy for their audience.

CMP - Communication Management Professional Practice Test

CMP - Communication Management Professional Practice Test

CMP CMP Public Relations and Campaigns