CMP CMP Public Relations and Campaigns 2

Question 1

A media embargo in PR communications means:

Accepted Answer

Providing information to media on the condition it is not published before a specified date

Answer

An embargo allows organizations to share advance information with journalists while controlling the release date, giving reporters time to prepare thorough coverage.

Question 2

In integrated communication campaigns, the term 'consistency' refers to:

Accepted Answer

Delivering aligned messages across multiple platforms and touchpoints

Answer

Consistency in integrated campaigns means that core messages, tone, and branding are coherent across all channels while content is adapted to suit each platform.

Question 3

What distinguishes a public information campaign from a persuasion campaign?

Accepted Answer

Public information campaigns aim to inform or educate; persuasion campaigns seek to change attitudes or behaviors

Answer

Public information campaigns prioritize awareness and knowledge transfer, while persuasion campaigns use emotional, rational, or social appeals to drive attitude or behavior change.

Question 4

Which concept describes the set of associations that audiences hold about an organization's brand and reputation?

Accepted Answer

Brand equity

Answer

Brand equity encompasses the value and associations — positive or negative — that audiences attach to an organization's name, logo, and overall presence.

Question 5

In campaign evaluation, 'output' measures focus on:

Accepted Answer

The volume and reach of communication activities produced

Answer

Output measures count what was produced — press releases distributed, media placements secured, social posts published — rather than the impact those activities had.

CMP - Communication Management Professional Practice Test

CMP - Communication Management Professional Practice Test

CMP CMP Public Relations and Campaigns 2