CMP CMP Communication Planning 2

Question 1

Which tool is commonly used in communication planning to map stakeholder influence versus interest?

Accepted Answer

Stakeholder power-interest grid

Answer

A power-interest grid plots stakeholders by their level of influence and interest, helping communicators determine appropriate engagement strategies.

Question 2

In a communication plan, the 'channel mix' refers to:

Accepted Answer

The combination of communication channels selected to reach target audiences

Answer

The channel mix identifies which platforms and formats — digital, print, face-to-face, etc. — will be used to deliver messages to each audience segment.

Question 3

A communication timeline or editorial calendar primarily helps teams:

Accepted Answer

Coordinate message delivery to avoid overlap and meet deadlines

Answer

An editorial calendar schedules content and activities across channels so teams stay organized, meet deadlines, and avoid redundant or conflicting messages.

Question 4

Which budget approach allocates communication funding based on a percentage of projected revenue?

Accepted Answer

Percentage-of-sales budgeting

Answer

Percentage-of-sales budgeting sets the communication budget as a fixed proportion of expected or past revenue, making it simple but potentially misaligned with actual needs.

Question 5

What is the benefit of using an objective-and-task budgeting method for communication planning?

Accepted Answer

It aligns spending directly to the activities needed to achieve specific objectives

Answer

Objective-and-task budgeting builds the budget by identifying each task required to meet communication objectives, ensuring resources are allocated strategically.

CMP - Communication Management Professional Practice Test

CMP - Communication Management Professional Practice Test

CMP CMP Communication Planning 2