CLP CLP Technology & Digital Tools 2

Question 1

Which digital tool is most effective for generating automated seller reports showing online listing activity such as views, saves, and inquiries?

Accepted Answer

Listing activity dashboard (e.g., ShowingTime, MLS reports)

Answer

MLS-integrated dashboards and showing management platforms provide automated seller activity reports including views, saves, showing requests, and buyer feedback.

Question 2

Drone photography for listing marketing requires the operator to hold which FAA certification in the United States?

Accepted Answer

FAA Part 107 Remote Pilot Certificate

Answer

The FAA Part 107 Remote Pilot Certificate is required for commercial drone operations, including real estate photography, in the United States.

Question 3

A listing agent wants to retarget website visitors who viewed the listing page but did not inquire. Which technology enables this?

Accepted Answer

Facebook Pixel / Meta Pixel

Answer

The Meta Pixel (formerly Facebook Pixel) tracks website visitors and enables targeted retargeting ads to users who previously viewed a listing page.

Question 4

Which type of lockbox provides the listing agent with a digital log of every agent who accessed the property, including the date and time?

Accepted Answer

Electronic/Bluetooth lockbox (e.g., Supra, SentriLock)

Answer

Electronic lockboxes like Supra eKey or SentriLock record each access event digitally, providing agents with a full audit trail of showing activity.

Question 5

What is the primary benefit of using a transaction management platform (e.g., Dotloop, Skyslope) for listing files?

Accepted Answer

It centralizes all documents, deadlines, and signatures in one auditable location

Answer

Transaction management platforms organize all listing and contract documents, track deadlines, and provide a complete audit trail of signatures and communications.

CLP - Certified Listing Professional Practice Test

CLP - Certified Listing Professional Practice Test

CLP CLP Technology & Digital Tools 2