CLP CLP Technology & Digital Tools 2 — Questions and Answers
Question 1: Which digital tool is most effective for generating automated seller reports showing online listing activity such as views, saves, and inquiries?
- DocuSign
- Seller's Net Sheet calculator
- Listing activity dashboard (e.g., ShowingTime, MLS reports) (Correct answer)
- Google Analytics for the agent's website
Correct answer: Listing activity dashboard (e.g., ShowingTime, MLS reports)
MLS-integrated dashboards and showing management platforms provide automated seller activity reports including views, saves, showing requests, and buyer feedback.
Question 2: Drone photography for listing marketing requires the operator to hold which FAA certification in the United States?
- FAA Part 61 Private Pilot Certificate
- FAA Part 107 Remote Pilot Certificate (Correct answer)
- FAA Part 135 Air Carrier Certificate
- No certification is required for real estate use
Correct answer: FAA Part 107 Remote Pilot Certificate
The FAA Part 107 Remote Pilot Certificate is required for commercial drone operations, including real estate photography, in the United States.
Question 3: A listing agent wants to retarget website visitors who viewed the listing page but did not inquire. Which technology enables this?
- MLS data feed
- Facebook Pixel / Meta Pixel (Correct answer)
- DocuSign API
- Lockbox access logs
Correct answer: Facebook Pixel / Meta Pixel
The Meta Pixel (formerly Facebook Pixel) tracks website visitors and enables targeted retargeting ads to users who previously viewed a listing page.
Question 4: Which type of lockbox provides the listing agent with a digital log of every agent who accessed the property, including the date and time?
- Traditional combination lockbox
- Magnetic key lockbox
- Electronic/Bluetooth lockbox (e.g., Supra, SentriLock) (Correct answer)
- Wall-mounted key safe
Correct answer: Electronic/Bluetooth lockbox (e.g., Supra, SentriLock)
Electronic lockboxes like Supra eKey or SentriLock record each access event digitally, providing agents with a full audit trail of showing activity.
Question 5: What is the primary benefit of using a transaction management platform (e.g., Dotloop, Skyslope) for listing files?
- It automatically sets the listing price
- It centralizes all documents, deadlines, and signatures in one auditable location (Correct answer)
- It submits listings directly to the MLS
- It generates property tax estimates
Correct answer: It centralizes all documents, deadlines, and signatures in one auditable location
Transaction management platforms organize all listing and contract documents, track deadlines, and provide a complete audit trail of signatures and communications.
Question 6: A listing agent publishes the home's address and showing schedule on social media without the seller's permission. This primarily raises concerns about:
- MLS photo copyright violations
- Seller privacy and security risks (Correct answer)
- Fair Housing Act violations
- RESPA kickback violations
Correct answer: Seller privacy and security risks
Publicly posting a home's address and schedule without seller consent can expose the property and its occupants to security risks such as theft or unwanted access.
CLP CLP Technology & Digital Tools 2
Which digital tool is most effective for generating automated seller reports showing online listing activity such as views, saves, and inquiries?