CLP Marketing Strategies

Question 1

What fiduciary duty is most important in marketing strategies?

Accepted Answer

Acting in the client's best interest with loyalty, disclosure, confidentiality, and accountability

Answer

Maximizing the agent's commission

Answer

Closing deals as quickly as possible

Answer

Following the broker's instructions above all

Question 2

How should market analysis support marketing strategies decisions?

Accepted Answer

Conduct thorough comparative market analysis using recent closed sales and adjusted comparables

Answer

Use asking prices as comparable values

Answer

Market analysis is unnecessary in hot markets

Answer

Rely on automated online valuations exclusively

Question 3

What disclosure requirement applies to marketing strategies?

Accepted Answer

Disclose all known material facts that could affect the transaction decision

Answer

Disclose only what the client asks about

Answer

Disclosure requirements vary based on the agent's judgment

Answer

Only structural defects require disclosure

Question 4

How should negotiation be conducted in marketing strategies?

Accepted Answer

Negotiate honestly and in good faith while zealously representing your client's interests

Answer

Win at all costs for your client

Answer

Misrepresent facts to gain advantage

Answer

Accept the first offer to close quickly

Question 5

What fair housing law applies to marketing strategies?

Accepted Answer

All real estate activities must comply with federal, state, and local fair housing laws prohibiting discrimination

Answer

Fair housing only applies to rental properties

Answer

Fair housing laws are optional guidelines

Answer

Agents only need to follow fair housing in advertising

Question 6

What continuing education supports competence in marketing strategies?

Accepted Answer

Ongoing education in legal updates, market trends, technology, and best practices

Answer

Initial licensing education is sufficient

Answer

Education is only needed for license renewal

Answer

Attend one seminar per year