CHSP The Hospitality Marketing Plan 5

Question 1

What is the primary role of the evaluation and control section of a marketing plan?

Accepted Answer

Comparing actual results with objectives and adjusting tactics

Answer

Evaluation measures performance against objectives and triggers corrective action.

Question 2

A contingency plan in the marketing plan is meant to:

Accepted Answer

Provide alternative actions if results fall short or conditions change

Answer

Contingency plans prepare alternate tactics for unexpected events such as demand drops.

Question 3

Which is an example of a hotel using a differentiation strategy?

Accepted Answer

Offering a signature spa and culinary program no competitor has

Answer

Differentiation builds unique features that guests value and competitors lack.

Question 4

Which of these best describes a market's 'demand generator' for a hotel?

Accepted Answer

A convention center, university, or hospital that brings visitors to the area

Answer

Demand generators are local organizations or attractions that create room-night demand.

Question 5

Why should the marketing plan be shared with department heads?

Accepted Answer

Everyone's coordination is needed to deliver on the promises marketing makes

Answer

Service delivery depends on all departments understanding and supporting the plan's positioning and goals.

CHSP - Certified Hospitality Sales Professional Practice Test